Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“AdBar is scalable and flexible, allowing us to geotarget key customer segments where they live and shop. AdBar was a fantastic tool helping us reach key cities/towns that were prime target markets.”
Products Implemented: AdBar and AdCap
We are so proud to have partnered with Mondelez Canada on this campaign. Gum was a category in decline and Mondelez leveraged Retail Media’s AdBar and AdCap products in grocery stores across the country to help turn things around. Trident saw incredible results from this campaign including: