Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“AdBar is scalable and flexible, allowing us to geotarget key customer segments where they live and shop. AdBar was a fantastic tool helping us reach key cities/towns that were prime target markets.”
Products Implemented: AdBar, AdCap
The TELUS World of Science in Edmonton wanted to support their general marketing campaign to promote “Mysteries of China” at the IMAX theatre, by specifically targeting an Asian audience. They used AdBar and AdCap in T&T stores to reach this audience. T&T is a Canadian supermarket chain which sells primarily Asian foods.