Client: Pinnacle Medical Centres
Products Implemented: AdBar, AdCap
Pinnacle Medical Centres has developed state of the art family medical clinics in Calgary and the surrounding area that focus on the unique needs of both the patient and the doctor. Looking to increase the number of patients seeking treatment at their clinics, and with a target audience consisting mostly of families, advertising at grocery stores in the communities they serve was a great fit.
Pre- and post-campaign research was conducted and the results were impressive. When exiting the store, shoppers were asked to name the advertising they saw at the checkout and
– 79% Total Recall
– 42% increase in awareness
– 506,625 total recalled impressions!