The grocery store is the hub of a community and the place people visit most outside of work! Shoppers will see your ad because they can't turn it off, mute it, block it or change the channel to avoid seeing it.
Each store delivers an average of 160,000 impressions to home decision makers every month!
Sustained exposure to your message, direct line of sight and repeat visits result in an average of 68% ad recall.
You can target by gender, language, income, community, trade area, grocery store chain, postal code and individual store.
Consumers can safely use their cell phone during checkout dwell time to do an online search, visit a web page, or interact with you through email or text.
You can block out the competition, maintain a continuous presence, and differentiate your business where your customers live and shop!
You can extend your reach with our low CPM, or strengthen mass and online campaigns by maintaining an in-market presence.
“We use AdBar because it reaches the Principal Grocery Shopper, who just happens to be the financial decision maker for the family.
We get HUGE extended reach when combined with any and all other out-of-home Media, and the very low production costs mean that we can spend more on the medium rather than the creative.”
Products Implemented: AdBar and AdCap
Duraco considers the fact that there is no chance of seeing a competitor’s ad next to theirs, in their selected grocery stores, to be a great advantage. Plus, home decision-makers visit the grocery store all the time, and there is no way to avoid the aisle or the self-checkout so their message is seen, guaranteed, every time.