At every visit, shoppers approaching the grocery checkout area are greeted with a large face-size advertising message that provides walk-by and in-aisle impressions.
There is only one end cap in each aisle and it can be all yours.
This is the first thing shoppers see as they approach the conveyor belt and they can’t miss it.
This large ad space is visible to shoppers who are near or in the aisle.
AdCap is available in 300 locations with just one advertiser per store.
While most businesses have a digital strategy and online presence, the key to their success is traffic.
By advertising in grocery store checkout lines and encouraging digital engagement, you can convert this huge number of impressions into mobile traffic for your web properties and campaigns.
Shoppers can visit your website, get deals or coupons, download an app, participate in contests and more — safely and on-the-spot.
Imagine making direct contact with a prospective customer within minutes of them seeing your ad!
You simply add a call-to-action using a keyword and a six-digit code to your AdCap creative. When a shopper sends in a text, they instantly receive a pre-determined text response.
A text campaign works well with contests, digital coupons, email sign-up, app downloads, and more.
Products Implemented: AdBar and AdCap
Duraco considers the fact that there is no chance of seeing a competitor’s ad next to theirs, in their selected grocery stores, to be a great advantage. Plus, home decision-makers visit the grocery store all the time, and there is no way to avoid the aisle or the self-checkout so their message is seen, guaranteed, every time.
“We love the fact that there is no chance of seeing a competitor’s ad next to ours in the grocery stores where we advertise. We have store exclusivity, which is a great advantage.”