The two self-checkout trays offer a large advertising footprint that is free of competition and is particularly effective to reach young affluent professionals and millennials.
Bagging trays provide two large spaces for creative concepts and multi-messaging.
Both ad spaces are directly in the shopper’s sight lines during the entire transaction.
There is no competitive clutter with only one advertiser per self-checkout.
AdTray is available in over 100 Safeway or Co-op store locations.
Products Implemented: AdBar, AdCap and AdTray
For the second year in a row, Aspen Landing is advertising at the mall’s Safeway checkout and using all three available ad products: AdBar, AdCap and AdTray. Using all three ad products has helped them maintain a consistent message and ensure their ads are front and centre right where their customers live.
“These advertising spaces help us keep our advertising fresh and eye-catching. There is something comforting about knowing you are front and centre where your customers live. We have exclusive ad space in a high traffic spot in our own community, and that is invaluable.”