Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“AdBar is scalable and flexible, allowing us to geotarget key customer segments where they live and shop. AdBar was a fantastic tool helping us reach key cities/towns that were prime target markets.”
Products Implemented: AdBar and AdCap
Duraco considers the fact that there is no chance of seeing a competitor’s ad next to theirs, in their selected grocery stores, to be a great advantage. Plus, home decision-makers visit the grocery store all the time, and there is no way to avoid the aisle or the self-checkout so their message is seen, guaranteed, every time.