Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“We love the fact that there is no chance of seeing a competitor’s ad next to ours in the grocery stores where we advertise. We have store exclusivity, which is a great advantage.”
Products Implemented: AdBar, AdCap and AdTray
Caramilk’s Key to the Secret is a treasured national campaign. Recently, Caramilk added a new component to it by partnering with Retail Media to advertise at the point of purchase in grocery stores across the country with AdBar (grocery dividers), AdCap (conveyor end cap) and AdTray (self-checkout kiosks).