Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“AdBar is scalable and flexible, allowing us to geotarget key customer segments where they live and shop. AdBar was a fantastic tool helping us reach key cities/towns that were prime target markets.”
Products Implemented: AdBar and AdTray
The Calgary Zoo, like many other advertisers, faces the challenge of cutting through the daily noise of ads. At the grocery checkout, consumers can’t tune out or turn it off their message. Choosing both AdBar and AdTray, the Calgary Zoo sought to improve the effectiveness of other media campaigns, as well as increase website traffic, mobile searches and social media engagement.