Millions of shoppers visit the grocery store several times a week, and they are a captive audience at the checkout for an average of 3 to 6 minutes. We put your ad directly in front of them at every visit!
During unavoidable dwell time at the checkout, shoppers will see and remember your message, whether they are waiting in line, picking up the grocery divider or using the self-checkout.
The grocery store is a mass reach, high-frequency environment and the place people visit most outside of work.
“We love the fact that there is no chance of seeing a competitor’s ad next to ours in the grocery stores where we advertise. We have store exclusivity, which is a great advantage.”
Products Implemented: AdBar, AdCap
Pinnacle Medical Centres has developed state of the art family medical clinics in Calgary and the surrounding area that focus on the unique needs of both the patient and the doctor. Looking to increase the number of patients seeking treatment at their clinics, and with a target audience consisting mostly of families, advertising at grocery stores in the communities they serve was a great fit.
Pre- and post-campaign research was conducted and the results were impressive. When exiting the store, shoppers were asked to name the advertising they saw at the checkout and
– 79% Total Recall
– 42% increase in awareness
– 506,625 total recalled impressions!