Adapt Media Sets its Sights West with New Partnership

Place-based and OOH media company Adapt Media has partnered with specialty company Retail Media Group in an effort to expand its sales footprint across Canada, particularly in western regions.

Jamie Thompson, president of Adapt Media, tells MiC the partnership between the two companies was driven largely by a desire to be more present in certain geographic markets. “They have a very interesting salesforce,” Thompson says of RMG. “They have someone full time in Winnipeg, Calgary, Edmonton and Vancouver, which sits very well for us because we’ve traditionally taken care of sales from here in Ontario… but we can service our clients better by being in front of them every day.”

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