November 7, 2019
Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising.
Digital media is great for reaching a speciﬁc set of consumers with targeted messages quickly, efﬁciently and at a lower cost. But new Bain & Company research has determined that it is far less effective than traditional media in getting consumers to recall.
Read the full article here.