To Keep A Consumer Brand Top Of Mind, Consider Traditional Advertising

Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising. Digital media is great for reaching a specific set of consumers with targeted messages quickly, efficiently and at a lower cost. But new Bain & Company research has determined that it is far less

Read More >

Online Media’s New Vulnerability Is a Selling Point for Out-of-Home Advertising

Google introduces new data policy changes. Google recently announced updates to its Chrome browser that will severely limit the ability for third parties to track “cookies” – the most common method online advertisers use to digitally track user behavior across websites. Chrome will now enable its users to clearly view which sites set cookies and to remove

Read More >

Adapt Media Sets its Sights West with New Partnership

Place-based and OOH media company Adapt Media has partnered with specialty company Retail Media Group in an effort to expand its sales footprint across Canada, particularly in western regions. Jamie Thompson, president of Adapt Media, tells MiC the partnership between the two companies was driven largely by a desire to be more present in certain

Read More >

AdBar Delivers Both Mass Reach and Local Targeting

While billboards and the AdBar grocery divider are both out-of-home marketing tools used to build awareness, AdBar may be a step ahead when it comes to getting both mass reach and local targeting. Consider the advantages and the flexibility of indoor out-of-home marketing. A billboard is designed for three-second exposure— that’s the average amount of

Read More >

Sobeys announces plans to open BC’s first 10 FreshCo locations

Sobeys has announced the first 10 FreshCo locations will be opening in BC this year. The brand’s discount grocery store will be replacing now-shuttered Sobeys-owned Safeways in Metro Vancouver and beyond. Five FreshCo locations are slated to open in spring 2019, replacing closed Safeway stores… Click here below to read the full article in the

Read More >