We're Going through a Growth Spurt

Client: Seller of Bedding Products

Products Implemented: Offline Retargeting Campaign

The campaign goal was to drive sales by re-engaging website browsers and converting them into buying customers.

During the campaign, website visitors were greeted by a pop-up window asking them to share their location information. For browsers who agreed, the products they were interested in while browsing triggered a direct mailer with an exclusive offer for that item that was sent to their address.

  • The campaign generated $11,000 in sales
  • Average orders were 65% higher than their other digital-only marketing streams
  • Creative was a powerful motivator – 56% per cent bought item on the DM
  • People other than the browsers made purchases, meaning that the mailer was shared with others.

Client: Calgary Home Builder

Products Implemented: Location-Based Marketing

The campaign goal was to drive traffic to show homes 6 to 8 weeks leading up to Christmas
The audience segments identified were investors and new home buyers (mostly young couples).

Campaign results:

  • Identified 54,587 unique mobile devices
  • Learned which of their show homes prospects visited
  • Learned how many people went to their competitor show homes but not theirs
  • The campaign drove 8.7% of show home visits
  • Learned how long after viewing the Ad recipients visited the show homes (in this case: 2-11 days)

Client: Large National Franchise Painting Company

Products Implemented: Location-Based Marketing

The campaign objective was to promote the company services to women 25-54 in the markets served by the painting business. The approach was to polygon the 2020 Calgary Renovation Show, the 2020 Calgary Home & Garden show and store locations like Sherwin Williams and other painting/home improvement stores in Calgary.

Campaign results:

  • Ads were served to 60,329 unique devices over 6 weeks
  • The overall campaign’s CTR was 35% higher than the average display banners CTR in the Construction/Painting industry
  • Learned what neighbourhoods had the highest concentration of clicks
  • Ongoing optimization throughout the campaign more than doubled the CTR by the final week

Client: Auto Dealership

Products Implemented: Offline Retargeting Campaign

The campaign goal was to generate more leads by locating anonymous website traffic and engaging them with hyper-targeted direct mail.

During the campaign, website visitors were greeted by a pop-up window asking them to share their location information. For browsers who agreed, mailers were sent to the home of qualified leads within days of their visit to the website.

  • 32% Lift in vehicle sales

Client: Auto Dealership

Products Implemented: Offline Retargeting Campaign

The campaign goal was to get more leads by capturing lost website traffic and giving the business the ability to act on that information.

During the campaign, website visitors were greeted by a pop-up window asking them to share their location information. For browsers who agreed, mailers were sent to the home of qualified leads within days of their visit to the website.

  • 17% Lift in vehicle sales
  • $69 cost per sale

Client: Pinnacle Medical Centres

Products Implemented: AdCap and AdBar

Campaign Recall Results:

  • 79% Total Recall
  • 42% increase in awareness
  • 506,625 total recalled impressions

Client: Aspen Landing

Products Implemented: AdBar, AdCap and AdTray

For the second year in a row, Aspen Landing is advertising at the mall’s Safeway checkout and using all three available ad products: AdBar, AdCap and AdTray. Using all three ad products has helped them maintain a consistent message and ensure their ads are front and centre right where their customers live.

Client: Trident

Products Implemented: AdBar and AdCap

We are so proud to have partnered with Mondelez Canada on this campaign. Gum was a category in decline and Mondelez leveraged Retail Media’s AdBar and AdCap products in grocery stores across the country to help turn things around. Trident saw incredible results from this campaign including:

  • Overall campaign awareness of 94%
  • 7/10 gum buyers chose the brand on the AdBar product
  • Lift in product sales between 5-10%