Your message will literally get picked up and customers will have 3 to 6 minutes of checkout dwell time to engage with your business or brand on this highly interactive advertising platform.
It’s just like putting an out-of-home billboard in the palm of your target’s hands.
Shoppers can’t turn it off, mute it, speed by it, block it or change the channel to avoid it.
Over 10,000 exit interviews show that AdBar delivers an unparalleled 68% average ad recall.
The AdBar grocery divider is our core product and can be found in every aisle of our 355 grocery store locations.
Get your creative juices flowing. Choose the classic AdBar or use custom shapes, mobile interaction and visual effects to boost consumer engagement with your business or brand.
While most businesses have a digital strategy and online presence, the key to their success is traffic.
By advertising in grocery store checkout lines and encouraging digital engagement, you can convert this huge number of impressions into mobile traffic for your web properties and campaigns.
Shoppers can visit your website, get deals or coupons, download an app, participate in contests and more — safely and on-the-spot.
Imagine making direct contact with a prospective customer within minutes of them seeing your ad!
To do this, you simply add a call-to-action using a keyword and a six-digit code to your AdBar creative. When a shopper sends in a text, they instantly receive a predetermined text response.
A text campaign works well with contests, digital coupons, email sign-up, app downloads, and more.
Products Implemented: AdBar, AdCap and AdTray
Caramilk’s Key to the Secret is a treasured national campaign. Recently, Caramilk added a new component to it by partnering with Retail Media to advertise at the point of purchase in grocery stores across the country with AdBar (grocery dividers), AdCap (conveyor end cap) and AdTray (self-checkout kiosks).
“We are seeing recovery in Safeway/Sobey’s sales so far compared to last year. I’m attributing that to the additional AdBars.”