The two self-checkout trays offer a large advertising footprint that is free of competition and is particularly effective to reach young affluent professionals and millennials.
Bagging trays provide two large spaces for creative concepts and multi-messaging.
Both ad spaces are directly in the shopper’s sight lines during the entire transaction.
There is no competitive clutter with only one advertiser per self-checkout.
AdTray is available in over 100 Safeway or Co-op store locations.
Products Implemented: AdBar and AdTray
The Calgary Zoo, like many other advertisers, faces the challenge of cutting through the daily noise of ads. At the grocery checkout, consumers can’t tune out or turn it off their message. Choosing both AdBar and AdTray, the Calgary Zoo sought to improve the effectiveness of other media campaigns, as well as increase website traffic, mobile searches and social media engagement.
“These advertising spaces help us keep our advertising fresh and eye-catching. There is something comforting about knowing you are front and centre where your customers live. We have exclusive ad space in a high traffic spot in our own community, and that is invaluable.”