The two self-checkout trays offer a large advertising footprint that is free of competition and is particularly effective to reach young affluent professionals and millennials.
Bagging trays provide two large spaces for creative concepts and multi-messaging.
Both ad spaces are directly in the shopper’s sight lines during the entire transaction.
There is no competitive clutter with only one advertiser per self-checkout.
AdTray is available in over 100 Safeway or Co-op store locations.
Products Implemented: AdBar, AdCap, AdTray
Sample size: 100
“AdBar helps us keep our advertising fresh and eye-catching. We have exclusive ad space in a high traffic spot in our own community, and that is invaluable.”