Portray advertising inspires consumers to take action, by connecting retailers and brands with daily shoppers through relevant communications in modern food trays. You will dominate the busiest area of the mall and consumers will directly touch and interact with your ad for an average of 42 minutes.
Research shows 76% average ad recall with daily shoppers.
81% of consumers want to see the best sales offered by retailers when shopping.
Your message is front and center for over half an hour and ideally suited for mobile interaction.
The Portray shopping mall network provides national reach and delivers an average of 700,000 shopper interactions per location per month. Markets served include:
Over 95% of people own a cell phone and on any given day it is near impossible to look around a food court without seeing most of them using it.
While taking a break from shopping, shoppers can use their phones to do online searches, access deals or coupons, enter a contest, download an app, link to digital content, and more.
And since 93% of people who use mobile to do online searches go on to make a purchase, idle time can be converted into a prime customer engagement opportunity.
Imagine making direct contact with a prospective customer within minutes of them seeing your ad!
You simply add a call-to-action using a keyword and a six-digit code to your Portray creative. When a shopper sends in a text, they instantly receive a pre-determined text response.
A text campaign works well with contests, digital coupons, email sign-up, app downloads, and more.
Products Implemented: Portray
Canada’s Royal Winnipeg Ballet wanted to increase brand awareness for The Nutcracker. Portray allowed them to interact with the masses, in a social environment where consumers are seeking entertainment.
“Portray Advertising is a great platform to get directly in front of shoppers while they are spending their money. We surpassed the competition and Portray was the only new media channel we added.”